About Generali
In 1981, Assicurazioni Generali S.p.A was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group’s global expertise, we develop unique and innovative life insurance, general insurance, speciality insurance, and employee benefits solutions to meet the needs of our customers.
We have assigned a Financial Strength Rating (FSR) of “A” (Excellent) from AM Best, one of the largest global credit rating agencies that specialises in the insurance industry. The outlook assigned is stable. Click here to find out more.
Our Brand
Your first choice for the 21st century
At Generali, we strive to know our customers inside out. We listen to them, understand their needs and put them at the heart of everything we do. Therefore, we design simple yet intelligent products and deliver consistently professional services to delight our customers around the globe. We work hard every day to be our consumers’ first choice for an insurance provider.
Simpler and smarter solutions designed with customers in mind
Our corporate strategic approach is driven by simpler and smarter digital technologies. From flexible e-payments in China to quality driver rewards in Italy, we use web and mobile to enable our agents to react quickly, resolve problems precisely and focus on the needs of our customers.
Born to innovate
Ground-breaking achievements are in Generali’s DNA. For over 190 years, we have pioneered unique insurance solutions for our customers, from the coverage for the first Italian astronaut to writing the first ever cyber risk insurance policy.
Specialty brands
The Generali Group comprises a number of specialty brands which provide best-in-class services in their respective sectors, including CosmosDirekt (direct insurance) and Europ Assistance (car, home and travel services).
Your first choice for the 21st century
At Generali, we strive to know our customers inside out. We listen to them, understand their needs and put them at the heart of everything we do. Therefore, we design simple yet intelligent products and deliver consistently professional services to delight our customers around the globe. We work hard every day to be our consumers’ first choice for an insurance provider.